#GOOGLE ADS OFFLINE EDITOR HOW TO#
#GOOGLE ADS OFFLINE EDITOR OFFLINE#

Or, you can use labels to group Search vs. You can apply an Ad Group label for each of those product categories to get a quick, at-a-glance view of all your different types of widgets across multiple campaigns. Every account has the same ad groups: Tall Widgets, Short Widgets, and Wide Widgets. For these campaigns, labels save you a lot of time and headache.įor example, let’s say you have a nationwide, 50 state/50 campaign account. If you find yourself (like I sometimes do) working on AdWords accounts with hundreds of active campaigns, keeping track of what’s happening where can be a pretty daunting task. Here are a few common (or maybe uncommon) ways I’ve used labels for accounts I’ve managed: 1. Use Labels to Group Campaigns

#GOOGLE ADS OFFLINE EDITOR HOW TO#

So, now that we know how to create and edit labels, let’s talk about… How to Use AdWords Labels Like a Pro Editor can’t create new labels, but you can assign and view existing ones with the Labels button on the bottom menu.

#GOOGLE ADS OFFLINE EDITOR OFFLINE#

Google recently added the ability to edit labels in its offline AdWords Editor software, something that becomes incredibly handy when you’re making bulk changes. In fact, custom color-coded labels can be extremely handy if you find yourself using lots of them-which just might be the case after you finish reading this! Editing Labels in AdWords Editor You can even change the label color if you aren’t happy with the random color Adwords assigns to new labels.

You can also select Manage Labels to see a list of all active labels and delete ones that aren’t in use. To make things even easier, AdWords lets you apply multiple labels simultaneously. To create a label, just check one or more of your campaigns, ad groups, or keywords and then click the Labels drop-down and select Create New Or, you can apply an existing label by checking the appropriate box. They’re a great visual reminder for keeping track of all sorts of things, from campaign organization and much more.ĪdWords labels have a lot of potential but, like a post-it note, an AdWords label is only as useful as you make it. So, let’s discuss a few ways to use labels for a more productive AdWords experience. Labels allow you to create color-coded tags in you can view in a column right next to your clicks, impressions and conversions at the Campaign, Ad Group, and, Ad, and Keyword levels. Thankfully, for those of us in the pay per click marketing industry, Google offers its own version of post-it notes for Google AdWords users: Labels! They’re not quite as fun as real life sticky notes, but AdWords labels are incredibly useful nonetheless.

There are even apps to simulate post-its on your computer desktop, which clearly shows that my wife and I aren’t the only ones fond of them.

You can use them for everything from leaving reminders to writing passive aggressive messages to strangers. I even gave them to her for Christmas as a stocking stuffer…and she thought it was a good gift! And there’s a good reason why: Post-its are awesome.

Google ads offline editor